Kuala Lumpur, 28 August 2024 – Ashita Group, a leading business-to-business-to-consumer (B2B2C) online-to-offline (O2O) commerce giant in Malaysia and Southeast Asia, has officially launched Cendol.Asia, a pioneering O2O social commerce platform. This innovative venture, in collaboration with Alibaba Cloud’s overseas associated companies, WhaleCloud International and Fonixtree Digital Technology, marks a significant milestone in the evolution of e-commerce, combining Ashita Group’s extensive market experience with Alibaba Cloud’s technological expertise.
With a robust network of over 5,000 registered dealers and more than 15,000 reseller points across Malaysia, Ashita Group has been at the forefront of market innovation for over three decades.
The partnership between Ashita Group and Alibaba Cloud stems from a shared vision to elevate the e-commerce landscape in Southeast Asia. Leveraging Alibaba Cloud’s world-class e-commerce expertise and Ashita’s extensive regional presence, Cendol.Asia is poised to meet the growing demand for social commerce in the region. This platform is set to become a key player in connecting global supply chains with Southeast Asian markets, providing consumers a diverse range of products while empowering merchants with cutting-edge tools to optimise their sales channels.
John Tan, President of Ashita Group, elaborated that in offering a wide array of everyday products, Cendol.Asia aims to seamlessly bridge online and offline commerce for consumers and merchants alike.
“Ashita Group is not just launching an e-commerce platform; we’re introducing a new way of social commerce shopping that integrates online and offline experiences. Our partnership with WhaleCloud International and Fonixtree Digital Technology brings together local market insights and world-class e-commerce expertise.”
Cendol.Asia’s name, inspired by the popular Southeast Asian dessert “cendol”, symbolises the platform’s regional growth ambitions. Its Chinese brand name, “Qian Dai”, meaning “Money Pocket”, underscores the platform’s unique value proposition and Shop-N-Earn structure, designed for Southeast Asia’s young and vibrant fast-growing e-commerce markets.
Cendol.Asia distinguishes itself through its innovative “Earn-As-You-Shop” model, supported by the proprietary Trio-Wallet system. The “Moneyback Wallet” allows shoppers to earn between 100-200% of their purchase value in the form of “CenDuit”, which can be redeemed for products on the platform, effectively boosting their purchasing power. Additionally, the “Income Wallet” links to the social commerce income generated by Cendol users, allowing them to earn a side income through referrals, a feature particularly appealing to Gen-Y and Gen-Z users. Meanwhile, the third wallet, Credit Power, provides inventory-backed credit to help social commerce merchants bridge gaps in their inventory purchasing power.
Ben Chow, Chief Executive Officer of WhaleCloud International, and Li Hui, Chief Executive Officer of Fonixtree Digital Technology, jointly expressed their enthusiasm for Cendol.Asia’s launch: “As strategic partners and overseas arms of Alibaba Cloud, we are excited to support Cendol.Asia’s rapid growth across Southeast Asia. This platform is uniquely positioned to leverage Alibaba Group’s extensive cross-border supply chain resources and regional market network.”
“Cendol.Asia will bridge the gap between the vast array of world-class products from Greater China & East Asia and the immense consumer demand in Southeast Asia, a market of over 600 million consumers and countless entrepreneurial social commerce merchants. With Alibaba Cloud’s robust technological infrastructure and the support of strategic partners, including our affiliated fintech arm boasting over 300 million active e-wallet mini-app users in Southeast Asia, we are confident in Cendol.Asia’s potential to revolutionise the region’s fast-growing social commerce landscape.”
Eric Khor, Chief Executive Officer of Cendol.Asia, also added: “Cendol.Asia represents a new era in social commerce where shopping, earning, and community converge. Our Trio-Wallet system and unique ‘Earn-As-You-Shop’ model are designed to empower consumers and merchants alike.”
Looking ahead, Cendol.Asia plans to roll out its network of O2O stores, allowing customers to interact with products before purchasing them online, further enhancing the shopping experience.
To celebrate its launch, Cendol.Asia is offering RM150 worth of “CenDuit” to each new customer, redeemable across the platform. It is now available on Google Play Store and through the H5 Web platform at Cendol.Asia (https://my.cendol.asia/), with plans to expand into the broader Southeast Asian market by early next year.
About Cendol.Asia
Cendol.Asia is a new social commerce platform created by Ashita Group and Alibaba Cloud. It offers a unique “Earn-As-You-Shop” experience, allowing users to earn rewards as they shop. The platform is designed to connect consumers and merchants in Southeast Asia, making online shopping more rewarding and accessible.
For more information about Cendol and its innovative approach to e-commerce, please visit https://my.cendol.asia/ or download the app from the Google Play Store.
Issued on behalf of Cendol.Asia by S&L Integrated Public Relations Sdn Bhd:
For further information kindly contact:
Karisma Krishnasamy, Associate PR Manager
Mobile: +6016 205 0174
Email: karisma@slpr.com.my
Adiyatul Izyan, Senior PR Executive
Mobile: +60128624131
Email: adiyatul@slpr.com.my
