The Penang state tourism recently launched the “Experience Penang” campaign at The Ritz-Carlton Kuala Lumpur to promote the state as a destination of choice and to spur its tourism industry as more people are vaccinated, restrictions are lifted, and travel resumes in the country.
The campaign aims to drive domestic and international visitors to its shores with enriching experiences and it features locations across the island, from its UNESCO-designated sites which are the George Town UNESCO World Heritage Site and the recently recognized Penang Hill UNESCO Biosphere Reserve, to quirky street art, legendary street food, 130-million-year-old virgin rainforest, and diverse natural landscapes of hills and beaches.
Furthermore, brochures have also been launched alongside its ads, featuring topics such as “Other Side of the Island, Teluk Bahang and Balik Pulau” and “Opposite Side of the Island, Seberang Perai”. All these are in line with Penang’s aspiration to become a premier, sustainable, and diversified tourism destination as outlined in the Penang Tourism Master Plan and Penang2030 vision to create a variety of quality tourism products across the island and mainland.
Yeoh Soon Hin, Penang State EXCO for Tourism and Creative Economy (PETACE), said the campaign is an important step for the state to take to rebuild tourism by attracting more domestic tourists to visit Penang. “A recent survey by an online travel booking platform revealed that Malaysians are still keen on well-known domestic tourist spots, and Penang is one of the top five most booked destinations,” he said in a statement.
Although Penang remains a popular tourist destination, Yeoh said the state must still keep on improving and creating new tourism products for visitors to see and explore so that they can spend more days in Penang.